youthocracy

Branding | Social Media Campaign | Web Design | Apparel
︎︎︎process book
︎︎︎web mockup

︎︎︎social media mockup

YOUTHocracy’s mission is to educate and inspire young people to fight for their future. It is not enough to advocate and push for them to register to vote, but to also enlighten them on why it is so important to do so. An integral part of the platform is to cater educational resources to the issues that matter most, making these young adults want to register to vote via the realization of what is exactly at stake.
Visually, YOUTHocracy remains unique through an interesting and compelling color palette and a graphic style reminiscent of old newspapers. Together, YOUTHocracy creates a unique brand look that is attractive to young voters.