scad northwest

Wayfinding | Environmental Design

SCAD Northwest provides easy navigation for students, faculty, and visitors of the Savannah College of Art and Design as they travel from Poetter Hall to the buildings in the northwest corner of campus. Taking advantage of Savannah’s walkability, signage directs pedestrians through a scenic, yet direct, route while remaining consistent with SCAD’s core principles and values.
The visual system is based in traditional print design with a palette inspired by CMYK, appropriate for guiding aspiring designers, but elevated to fit within the streets of Savannah. Two styles of signs allow for convenient and simplified navigation to help identify buildings and provide orientation and directions.