madnick‘s family bakery

Branding | Web Design | Packaging | Environmental Design
︎︎︎branding guide
︎︎︎web mockup

Madnick’s Family Bakery, originally established in 1942, prides itself on it’s long history and decades of service to the local community. Madnick’s goal is to provide homemade, freshly-baked products to customers through a warm and welcoming brand personality while paying homage to its familial history. Madnick’s seeks to be seen as the go-to local bake shop for every family gathering, party, or event.
In order to best appeal to today’s audience, Madnick’s utilizes a refreshed brand identity that pays homage to its history. Through typography and visuals inspired by traditonal print and newspaper, to a welcoming color palette, Madnick’s is ready to welcome and serve customers old and new, whether that be in-store or online.