Branding | Packaging | Web Design | Experiential Design
︎︎︎process book
︎︎︎branding guide
︎︎︎web prototype

Fruitality is a brand of healthy energy drinks made from real fruit and packed full of vitamins and nutrients. It’s the anytime-of-day pick-me-up that’s actually good for you. To represent Fruitality’s mission for providing a nutritious and energizing refreshment, the brand is represented through a handmade and organic aesthetic. This is created through hand-stamped fruit slices, a colorful, yet sophisticated palette, and quirky and personality-filled typography, all which are used to create a unique and enticing graphic style.
In order to reach its target demographic, Gen Z and Millenials, Fruitality implements this bold graphic style to create memorable experiences through its appearance in retail locations, on the web, and through pop-up shops at outdoor festivals.