fruitality
Branding | Packaging | Web Design | Experiential Design
Fruitality is a brand of healthy energy drinks made from real fruit and packed full of vitamins and nutrients. It’s the anytime-of-day pick-me-up that’s actually good for you. To represent Fruitality’s mission for providing a nutritious and energizing refreshment, the brand is represented through a handmade and organic aesthetic. This is created through hand-stamped fruit slices, a colorful, yet sophisticated palette,
and quirky and personality-filled typography, all which are used to create a unique and enticing graphic style.
In order to reach its target demographic, Gen Z and Millenials, Fruitality implements this bold graphic style to create memorable experiences through its appearance in retail locations, on the web, and through pop-up shops at outdoor festivals.
![](https://freight.cargo.site/t/original/i/0e9175b9c56bf18f7b7c75a0e021b08933f249a99205ea93342d80b62f224709/fruitality_box1.jpg)
![](https://freight.cargo.site/t/original/i/0c2e1405086940884a2fdf28585cf63f8e1fac7233df976815f80cda4b43f9e1/fruitality_box2.png)
![](https://freight.cargo.site/t/original/i/5adf00d73f3252167014dea6cb714f37eb6ed7fd0b2d1c991e76ec43785672f1/display.jpg)
![](https://freight.cargo.site/t/original/i/09b5c97614e9a94a24698ab0e6566a47a7bc2bd076d85ce0b8205e11ba512de5/display-instore1.jpg)
![](https://freight.cargo.site/t/original/i/b7156e9f0e2efed665270f724ad44c01dca2153ec9bd831990bc4c23ccfa4e5e/display-instore2.jpg)
![](https://freight.cargo.site/t/original/i/2e6a1b2695ece7792887f8f45465067c8b9b06386f82d07e71ab08a69b382690/pop-up_elevation2.jpg)
![](https://freight.cargo.site/t/original/i/a1ba4984a1d41d2e5d13f65ed8a1941c2048973cc2e7f24f07af1de78f6939b6/pop-up1.jpg)
![](https://freight.cargo.site/t/original/i/0f7afe077e16d0a9363c118585a077eada2aff40b6658fba67e78cdb6d18ffef/pop-up2.jpg)