elsie fest

Event Design | Branding | Advertising | Print Collateral

Elsie Fest in an annual music festival celebrating the stars of the stage and screen. With Central Park as its venue, guests and festival-goers are immersed in the heart of New York City, a hub for arts and culture, as they celebrate and rock-out to their favorite showtunes sung by their favorite actors and performers. I developed a cohesive and unifed look for the festival, based on the style of 1930s and 1940s music and theatre posters that highlights the New York City skyline as a core graphic element.

The branding is utilized across event collateral to create an overall experience for festival guests, immersing them in the magic of New York theatre. An advertising campaign for the festival celebrates some of the most well-known Broadway musicals using lyrics that emphasize the festival’s goal in creating a truly exciting and fun experience for all musical theatre fans.